SEO Marketing: The Promise
Even today, after Google’s PageRank upgrade was introduced, SEO is still considered to be the most important factor in achieving a higher ranking. Most web site owners/administrators either hire SEO experts or do it themselves. SEO is so commonplace that anyone from a graphic designer to a content writer knows how to do SEO. Read more now on this website
When hiring an SEO professional, the first thing you should consider is how they rank their own website. Many webmasters would admit that they’ve fallen for big SEO promises. How many SEO firms can actually deliver on their promises? Many websites do not rank for their targeted phrases, let alone the website as a whole or even individual pages.
Check their website rankings before you fall for their SEO promises. Some SEO companies are brand new and don’t yet have a website. You can check out their previous records, and get references from other webmasters or clients.
Research is another thing you should do, especially now that SEO companies are everywhere. Research the person, the company and previous clients.